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Sound familiar?

  • You made something good. You priced it fairly. Nobody bought it.
  • It's been a week. Or 2 months. Still nothing.
  • You paid to open the store before you knew if it would work.
  • You dropped the price. Then you gave one away free. Still nothing.
  • You don't post on social media, and you don't want to.
  • Making it was the easy part.
  • Everybody else makes selling look easy. You think there's a secret you don't know.

There's no secret. It's a skill, and nobody ever taught it to you: how to find the people who already want what you made.

It works for anything you made. A digital product like a template or an ebook, or something handmade like candles or prints. If it fixes a problem for somebody, the same 5 questions find the people who'll pay for it.

Picture this

It's Sunday night. You made your thing 7 weeks ago.

You open your store page. 23 views. 0 sales.

So you drop the price. Then you write a post about it, and delete the post, because it sounds like begging.

You tell yourself you'll try again tomorrow.

You know you won't.

Now imagine this

It's Tuesday. You're in a group you found last week. 3,000 people, all with the same problem.

Somebody asks a question. You know the answer, because you had to solve it yourself to make your thing.

So you tell them. The whole answer. No link. Nothing about you.

Two people say thank you. One clicks your name.

On Thursday somebody else asks the same question. A person you have never spoken to tags you underneath it.

Then a message arrives. "What is it you sell?"

And for the first time, you have somewhere to send them.

Nothing changed about the thing you made. The only thing that changed was that you found the people who needed it.

That is what the 5 questions are for. They find you the place.

Try this now. It takes 1 minute.

Write down every place your thing is right now. Your store, your website, your social pages. All of them.

Next to each one, write listed or talked to.

Listed means it's sitting there, waiting to be found. Talked to means you've been in a conversation there with somebody who needs it.

If every line says listed, you've just found the problem. Nobody is looking for you in those places, and you're not in the places where people are asking.

The 5 questions move you from listed to talked to.

Get the 5 questions · $5

If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

Etsy, Pinterest, Amazon, the app store. They're full. That's the problem.

Picture a mall with a million people in it. You open a store. They all walk past. None of them came to the mall to see you. And there are 10,000 other stores.

So you put your thing up. Then you wait. Nothing happens.

Then you start to think you made the wrong thing.

You didn't. You're in a place where nobody is looking for you.

Getting noticed in there is a full time job. That's what people mean when they tell you to post every day, do reels, be on Pinterest. Stand at the door and shout.

Why AI gives you the same answer

Ask ChatGPT "where can I sell my Canva templates" and you get a list of websites.

That's a fair answer to the question. It just isn't the question that finds buyers, and nobody tells you there's a better one.

So ask it something else. Ask who is struggling with the problem your thing fixes, and what words they use when they complain about it.

Now you get people. And you get the places they're already in, that you can visit today.

There's another way

Right now, somewhere online, somebody is asking for the exact thing you made. Not this year. This week. In their own words.

They're not walking past. They're standing still with their hand up.

You don't know where they are yet. Neither did I. Then I stopped looking for places to sell, and started looking for places where people were complaining about the problem my thing fixes.

There are a million courses that teach you how to make something. Almost none teach you how to find the people who'll buy it. That's what this is. 5 questions, 5 dollars.

How it works: from listed to talked to

  1. Who actually wants it. Not who might like it. Who has the problem again and again, and can pay to make it stop.
  2. Find where those people already talk. In their words, not yours.
  3. Go there and be useful, before you say a word about what you made.

That's the whole thing. The 5 questions take you from your product to a real place with real people in it.

What a good place looks like

And what a bad one looks like, which matters more. Here is the same example the 5 questions use.

Say you made wedding planning templates in Canva. 40 pages. Checklists, budgets, a timeline for the day, a seating plan. You made them for brides.

But a bride plans one wedding, and she'll look for a free version first. The person who needs this over and over is the wedding photographer. They build a plan for the day for every couple they book, and handing a couple a proper pack makes them look brilliant.

So you go looking. Here are 2 places you might find. One is full of photographers. The other is full of brides, and it looks perfect.

A place worth your time

A Facebook group for wedding photographers: A few thousand members.

How busy is it? Somebody asks what to give couples after they book, a few times a month.

Who is in there? People running a business. Most charge thousands for one wedding, and most of them made their own client pack in a hurry.

Do people spend money? They talk about templates they have paid for. Somebody said a $47 one was good, and 3 other people said they had bought it too.

What could get you removed: A link in your first post. The rules at the top say no promotion, and people really do get removed for it.

What to do: Answer 2 questions about what to put in a client pack. No link.

A strong answer: Somebody asks what to give couples after they book. You say: “A timeline for the day is the one they'll actually use. Build it backwards from sunset, not forwards from the ceremony. And give family photos 45 minutes, not 20, with real names on the list, not ‘the grandparents’.”

Why it works: It answers the question. Nothing about you, no link, no offer. People click your name to find out who you are.

A place to skip

A wedding planning group with hundreds of thousands of members:

Why it looks perfect: Somebody asks "does anyone have a budget spreadsheet" most weeks. Huge. Busy. Exactly your product.

Why I'd skip it: Every answer is a free printable. Nobody in there has paid for one. They're planning one wedding, not running a business. And you get removed for talking about your own thing, so even if somebody would pay, you can't ask.

What this teaches you: "Does anyone have a free one" is not people wanting your product. It's people telling you that in here, the price is zero.

Both places look busy. Only one of them has people who pay. Telling those 2 apart is most of the job, and that's what Question 5 does.

What you'll have by tonight

5 questions about the thing you made. You answer them in a note on your phone. 45 minutes, start to finish.

Nothing to download, no template to copy, no tool to join.

By tonight you'll have a short list of real places, and a search that finds people, not stores.

  • You watch it work first. The same 2 places, all the way through. By Question 5 one is clearly right and one is clearly wrong, and you saw why instead of being told.
  • A 30 second test that removes most places, then 3 checks on the ones left. The one that matters most: do people in there pay for things, or does everybody want them free?
  • What gets you removed from a place, so it doesn't happen to you on day 1.
  • What to do when you get there. Answer 3 questions. Say nothing about what you made. Wait to be asked. That last part is the whole difference between getting a customer and getting removed.
  • Where to send them when they do ask. One page, about 30 minutes. Being asked and having nowhere to send them is a horrible moment.
  • 2 prompts to copy into ChatGPT or Claude, with the reason every line is in there, so you can write your own next time. And how to do it by hand if you'd rather.
  • You can do it again. The next thing you make, on your own, without me.

And the daily email

Where Do I Sell It? is the 5 questions, and the Demand DIY Daily.

A short email most days, with one small thing you can use. It starts the day you buy.

If it's not for you, every email has an unsubscribe link. One click and it stops, and you keep the 5 questions.

Get the 5 questions · $5

If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

What you don't get: a list of places

I'm not giving you 30 groups. In 3 months they'd be out of date, the rules would have changed, and you'd be stuck again the next time you made something.

This teaches you to find your own. For the thing you just made, and the next one, and the one after that.

Two things before you buy

Haven't made it yet? Even better.

Most people make the thing first, then go looking for somebody to buy it. That's the wrong order, and it's expensive. I know. I did it with $100,000.

Doing this first is the whole point. You'll know who wants it, what they call it, and where they are. Then you make the thing they already asked for.

If you've already made it, that's fine. This works either way.

Don't buy this if

  • You want a list of places handed to you. This teaches you to find them yourself, for anything you make, now and next time. If you want a directory, don't buy it. You'll be annoyed.
  • You want sales without talking to anyone. That doesn't exist. You'll be answering questions that real people are asking online. Not many, and you're not selling. But you will be typing.

How I found this out

Cheraine

I kept seeing the same question in the comments.

Where do I sell it? How do I find buyers? How do I promote it?

And every answer was a website. Etsy. Gumroad. Pinterest. Stan Store.

Then the same person would be back a week later, asking again. They'd put their thing on a website, and nothing happened.

One woman dropped her price to $1. Then gave it away free. Still nothing.

So I went looking for what everybody was missing.

I knew what I was looking at, because I'd made the same mistake myself.

I'm not going to show you a screenshot of my bank account. I'd rather tell you about the money I lost.

I raised $100,000 for a business, and I had to close it. Everybody loved it. Nobody bought it.

It helped schools hire teachers directly, without recruiters. Teachers loved it. Principals loved it. 4 years of people telling me it was a great idea.

The problem was simple. Principals don't control the money. The board does.

I had 8,000 users in 119 countries, and 15,000 people in a Facebook group. I thought that meant I had buyers waiting.

I didn't.

So I started again, writing resumes for teachers. $49 each. Same skills, one difference. This time the person who wanted it was the person who could pay for it. It worked immediately.

So when I say the place matters more than the product, I'm not repeating something I read. It cost me $100,000 to learn it.

Before that I taught Business at university, and Economics to high school students in Australia, Indonesia and Vietnam. Which mostly means this. If I can't explain something to you in one sentence, that's my problem, not yours.

Get the 5 questions · $5

If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

Why this works

People buy from people they know, like and trust. You've heard that before. What nobody tells you is what to actually do about it, because you can't make a stranger know you, and you certainly can't make them like you.

So that's the goal. Not to sell anything. To become the person they already trust.

  1. You're useful in public. On purpose, over and over, asking for nothing.
  2. People start to know who you are. Quietly, without you saying anything.
  3. Somebody asks you what you sell. Now you're allowed to answer.
  4. Somebody you have never spoken to types your name under another person's question.

That last one is the part you can't do yourself, and it's worth more than anything you could write. It's other people selling your thing for you, in a place you're not even in that day.

It only ever starts after you've been useful. And mentioning your product is the one thing that stops it happening at all.

None of this is clever. It works because almost nobody is willing to be useful in public, over and over, for weeks, without asking for anything back. You're about to be one of the few people in that place who is.

Before you ask

Where should I sell my digital products?

Where your buyers already talk, not only where you list it. Stores like Etsy and Gumroad are full, and nobody there came looking for you. The better place is wherever people are already asking about the problem your product solves, like a group, a forum or a thread. The 5 questions find that place in 45 minutes.

Will this work for what I made?

Yes, if it solves a problem for somebody. Digital products like templates, printables, courses and ebooks, and handmade things like jewelry, candles, art prints and clothing. The example on this page is wedding templates because it's easy to picture. The 5 questions work the same way for anything.

I don't use Facebook. Does it still work?

Yes. The places are wherever your buyers talk. Forums, Reddit, chat servers, small email newsletters, the comments under a blog. Facebook is just the easiest example to picture.

Do I have to show my face or post every day?

No. No filming, no following to build, no posting every day. You answer a few questions people are already asking. That's it.

How is this different from free advice online?

Most free advice tells you where to list your thing. This finds you the people who need it, and shows you how to tell a place where people pay from a place where everything is free.

Does it work in my country?

Yes. The advice works in any country, anywhere in the world. It also shows you how to check you can get paid where you live, before you do anything else.

What if it doesn't work for me?

If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

Somebody was complaining online today. The thing you made would have solved their problem. You weren't there.

Here's how to fix that.

Get the 5 questions · $5

If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

Then you're in the place, and you can't think what to type

The 5 questions find you the place. Then you're in it. Somebody asks a question you know the answer to. You start typing. Everything you write sounds like selling. So you delete it and close the app.

That's the second problem, and it's what What Do I Say? is for. Here's what it teaches.

Remember the wedding planning templates? The buyer isn't the bride. It's the wedding photographer, who gives a pack like this to every couple they book. Hand a couple a proper pack and they think you're brilliant, because almost no other photographer does it. Here's a question from a group of them.

They asked this

does anyone actually send their couples a timeline for the day, or do you just turn up and work it out? i rebuild the same schedule from scratch for every single wedding and it is taking me hours every night

What most people type

I make wedding planning templates that do exactly this, happy to send you the link.

What works

Send one. I've built a lot of these, and the thing that changed it for me was building it backwards from sunset instead of forwards from the ceremony.

Check what time the sun sets on their date, take about 40 minutes off it, and that's the one block you can't move.

Family photos will wreck the whole thing if you let them. You put 20 minutes, it takes 45, every time, because someone's gone to the bar. Get the names off the couple beforehand, real names, not "the grandparents". And get them to pick one loud relative to gather people.

Nothing sold. No link. And they're not going to build that from a comment. They're going to click your name.

What Do I Say? has 3 of these, explained line by line.

The two products

Most people start with the 5 questions. If you want both halves, What Do I Say? has them for $55. Both open the moment you pay.

Start here · $5

Where Do I Sell It?

Five Questions to Find Your Buyer

5 questions about the thing you made. They show you how to find the people who need it, and who will pay for it. 45 minutes, start to finish.

Works whether you've made your thing already, or you're about to.

Includes the Demand DIY Daily, one small thing a day. Unsubscribe any time in one click, and you keep everything.

The guarantee. If the 5 questions don't show you somewhere you hadn't thought of, email me and I'll help you find one. If I can't, you get your money back.

Get the 5 questions · $5

Opens straight away after you pay. No login.

Want both halves? · $55

What Do I Say?

What to Type So Buyers Come to You

All of Where Do I Sell It? is inside it as Day 0, so you get both products for one price and never buy it twice.

Then it shows you what to type once you find the place, so people start coming to you and asking about what you made.

What's in it

  • What to actually write. The real words, typed out in full, with a weak and a strong answer to the same question.
  • Your first week, day by day. 7 days, one small job a day, 20 minutes each.
  • What to do when nobody replies. Which is not posting again. 4 checks that tell you if it's the place or your answers.
  • What to say when somebody asks. The moment most people panic or oversell. A short reply that does neither, with the price in it.
  • The 10 things your page needs. And how to check you can get paid where you live.
  • The 2 mistakes nearly everybody makes. And how to check your own answers before you lose a week in the wrong place.
  • An email list that's yours. So you stop borrowing somebody else's place. Free, from day 1, including what to do if the usual tools won't accept you from your country.
  • 4 numbers to write down on day 7. So next week is a comparison, and not a feeling.

Answering questions in somebody else's group works, but they decide who sees it. So you take the answers people liked and put them on your own page. You're not guessing what to post, because people already told you what they want to know. And your email list means you can reach those people again the next time you make something.

What you won't be asked to do

Post every day. Film yourself. Show your face. Build a following.

You're looking at this to avoid all of that. None of it is in here either.

Which one do you need?

This one is both halves. Finding the place, and what to say once you're in it. If you only want the finding part, Where Do I Sell It? is that half on its own, for $5. Most people need both.

Already bought Where Do I Sell It? Don't pay twice. There's a code in your emails that takes off what you paid. Enter it at checkout.

Includes the Demand DIY Daily too. One click takes you off it, and you keep everything.

Same guarantee. If you get stuck, email me and I'll help. If I can't, I'll refund you.

Get both products · $55

Day 0 opens straight away after you pay. Day 1 arrives in your email the next morning.